ABOUT US
Say it loud.
Buy Black and buy proud!
Sould is an app that rewards you for shopping Black owned.
Sould is a Black-owned app that helps customers discover and support black-owned businesses by offering cash-back, exclusive deals, and rewards. We also help black-owned businesses increase their visibility, gain new loyal customers, and drive traffic and sales through our affiliate marketing program.
The buying power in the Black community is over $1 trillion, but only a small fraction of that goes to black-owned brands. At Sould, our mission is to change that by promoting the discovery and purchase of quality Black brands all year round, not just during special occasions.
Our affiliate program is a low-cost and effective way for businesses to market their products and services. It operates on a commission basis, so businesses only pay a small percentage of the sales generated through Sould. Plus, our platform helps businesses attract targeted traffic and reach an audience that is interested in their offerings.
Meet the founder.
My journey to creating Sould began after seeing the struggles faced by Black-owned businesses. I wanted to find a way to support and empower these businesses while also providing value to consumers. With a background in business and technology, I decided to leverage my skills to create a unique platform that connects consumers with Black-owned businesses and provides cash back rewards for every purchase made through the app.
My vision for Sould is to create a movement that empowers Black entrepreneurs and helps to close the racial wealth gap. By supporting Black-owned businesses, we can create a more equitable and just society.
With a team of dedicated individuals and a growing community of users, I'm proud of the impact we're making in the world of business and technology. I'm committed to ensuring that the platform continues to innovate and provide value to its users and the Black community as a whole.
Theo Robinson
CEO/Founder
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